The Serengeti Spirit Why We Exist
In the heart of Africa, where the endless plains stretch toward infinite horizons, Serengeti Global Partners was born from a profound connection with our continent's extraordinary potential.
After witnessing the vibrant innovation, talent, and creativity thriving across the African continent, a truth became undeniable: Africa's brilliance deserves a global stage. We saw how extraordinary ideas and groundbreaking innovations often remain hidden from world view, creating a disconnect between local excellence and global opportunity.
We named ourselves after the Serengeti, where natural boundaries blur and life flows freely across vast ecosystems. This reflects our core belief: that African innovation, creativity, and business acumen should move beyond artificial boundaries to thrive in the global marketplace.
Serengeti Global Partners exists to bridge worlds. We amplify African excellence, translate local brilliance into global success stories, and create pathways for meaningful collaboration. Our creative atelier approaches business growth through authentic storytelling and strategic connections that reveal the true essence of Africa's potential.
Our team navigates the business landscape with a spirit of adventure—seeing potential where others see challenges, finding paths where others see obstacles, and building connections where divisions once stood.
This is not just about marketing. This is a movement to reshape narratives, strengthen businesses, and prove that when authentic stories reach the right audiences, there truly are no boundaries to what we are capable of achieving together.
We exist because we believe in a world where the richness of African innovation is recognised and celebrated globally—where every brilliant idea, regardless of where it originates, can find its rightful place in the global conversation.
Meet the Team
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Devi Paulsen-Abbott
DIRECTOR
Industry Expertise: MICE, Associations
Devi is a dynamic leader with 25+ years in scaling businesses and developing
event media platforms across industries, particularly in emerging markets.
Her strong commercial acumen and communication skills enable her to build
sustainable relationships and create valuable products that foster economic
activity. -
Celine Lincoln
MANAGING DIRECTOR
Industry Expertise: Media, Tech, Telcos, Associations
Celine is a marketing executive with 15+ years of experience in digital and
technology sectors, known for crafting multi-channel strategies that boost brand visibility and revenue. Her data-driven approach and analytical skills have led to successful campaigns that enhance marketing performance and drive financial growth. -
Ahmed Saheb
DIRECTOR
Industry Expertise: Professional Services, BFSI
Ahmed is a Chartered Accountant with 9+ years of experience in operational excellence and client success within financial services. He effectively manages complex portfolios and leads cross-functional teams to exceed goals, driving
growth through process optimisation and strategic initiatives. -
Pabi Mogosetsi
DIRECTOR
Industry Expertise: SaaS, Consulting Services
Pabi is a seasoned professional with 13+ years in optimising business processes
and driving organisational change through innovative, data-driven business strategies. She excels in enhancing sales efforts, workplace culture and collaboration, partnering with leadership to prioritise impactful initiatives. Her focus on continuous improvement empowers teams to sustain operational excellence.